Tuesday, July 22, 2008

In "Popular" Writing Yahooz a "Dud"

It is astonishing that in the last 3 months for business news relevance in India, the maximum articles related to Finance rated as “Popular” have been published by India Business Insight. It has even managed to outperform juggernauts like The Economic Times and The Hindu. Yahoo on the other hand which appears to be an online virtual version of a fish market has clearly been a disappointment.

Number of Financial Articles Rated “Popular” in the Last 3 Months

Source: Factiva Competitive Intelligence

Pic Link: http://picasaweb.google.com/rahulgosain1982/Articles/photo#5225847519267575650

But it is heartening to see that “maverick ventures” even in the media space are doing astoundingly well and more importantly they realize that the quality sought by readers is going up.

Posted by at

1 comment:

Anonymous said...

yahoo is not a pure financial news offering so its not a shocker that its a "dud", but then again when it comes to chat and mail, very few others stand equal or close. I agree though that its a nighmarish clutter...Vikram.

July 23, 2008 at 1:33 PM

Post a Comment

Subscribe to: Post Comments (Atom)